e-Commerce Market Segmentation in Germany 2010

According to the Retailer Association of Germany (Handelsverband Deutschland), the 2010 e-Commerce market segmentation has been as seen below.

Translation for English readers below:

  • Bücher = Books
  • Spielwaren = Toys
  • Sportartikel = Sports Products
  • Bau- und Heimwerkerhandel = Construction and Home Improvement
  • Haushaltswaren, Glas, Porzellan = Home Appliances, Glass and Porcelien
  • Elektronische Erzeugnisse = Electrical Components (Guessing this is statistician-speak for computer components as well)
  • Möbel, Einrichtungsgegenstände = Furniture & Decoration
  • Bekleidung = Clothing / Fashion

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