The Future Lies in Mobile Shopping

Mobile ShoppingShopping via Smartphone is getting more and more popular each day, and besides social media and local based services, mobile devices play a significant role as a platform for shopping on-the-go. But it is not only the explicit act of purchasing products, which makes Android Phones, iPhones and co. an attractive opportuniy for end customers. A new U.S. study recently revealed, how Smartphone owners use their devices for shopping related purposes:

Use Percentage
Browsed for gifts 60.2%
Checked store hours or locations 50.7%
Received text messages and offers 32.5%
Read product reviews 34.6%
Made purchases 26.0%

(Source: BIGresearch for National Retail Federation: December 2010 Data)

Leave a Reply