OXID Partner Tag 2009 (Post Event)

It was refreshing to be at the OXID Partnertag 2009 in Freiburg today, together with the entire partner community, to meet old contacts, say hello privately to some customers, and to get to know a few people anew.

I found the insights provided by the OXID management-team thoroughly thought-provoking and wish to blog some of the views here. Some random notes (blogged live from the event) can be seen at twitter.com/euroblaze.
Roland Fesenmayr drew some some interesting extrapolations of the real-world into the e-Commerce world. Arguably e-Commerce is today in stages when the first professional shops were setup in the brick-and-commerce world. When a shop meant, a grocery, tailor, butcher or a bookstore around the neighborhood corner. But then things got sophisticated with the dawn of national/international department store chains, franchising etc. At some point in this evolution of the brick-and-mortor world, retailers started to focus, above and beyond offering a great value for customers’ money, on creating a “shopping-experience” for their users.
In the e-Commerce industry, this would mean that e-Retails will someday soon focus on:
  • Adapting to new business models rather than a single store-front, divulging into cooperative models together with product distributors and possibly a redefinition of roles
  • Focusing on the “buying-experience” of shoppers, for ex. offering a mall-like experience.

On the technology front, it is foreseeable that e-Commerce systems such as OXID will evolv into something similar to operating systems. Andrea Seeger proposed that, systems of the future would offer something of a small core Kernel that takes over a central funtional role, allowing multitude of new functionality to be built around it. In the application space a SOA model can be imagined.


As always, Ralph Trapp’s “Crystal Ball” commentary was interesting and insightful. He delved into the importance (and conditions) of getting modules certified. This is definitely an area of growth for us at €uroBlaze. An OXID Appstore is supposed to be available soon which will allow seemless integration of modules into OXID based shop systems. This will be an absolute time-saver for partners who are required to integrate modular functionality!
All in all, an exciting day at the OXID Partnertag, though I had to quit early due to the
SharePoint User Group in Stuttgart (€uroBlaze is the host this time).

Leave a Reply