Archive for the Zahlen, Fakten & Statistiken Category

Gas Prices Stimulate Online Shopping

According to a new study of Synovate, a global market research firm, almost 30% of U.S. consumers admit, that they are shopping online more because of rising gas costs.
The survey was performed between April and May and adressed 1000 U.S. adults, asking whether the rising gas costs are responsible for more online shopping rather than driving to local stores.

This may be U.S. statistics, but since gas prices are raising on a global level, comsumers all over the world might prefer buying products online rather than driving around. I think, gas prices definitely play a role, but online shopping offers also other advantages, like reading user reviews for selecting the product of your choice very carefully. And of course you have a bigger selection of products online, than standing in a local store, searching for the thing you need.

E-Commerce Schlägt Dow Jones

Quelle: Internet Retailer

2010 erging es dem Onlinehandel insgesamt deutlich besser als dem lokalen Handel. Der Online Retail Index, stellvertretend für das Wachstum der e-Commerce Branche, verzeichnete ein deutlich höheres Wachstum als der Dow Jones. Ich bin gespannt, wie sich diese Entwicklung gegen Ende 2011 fortsetzen wird!

E-Commerce Beats Dow Jones in 2010

Source: Internet Retailer

According to the latest statistics, the e-commerce did much better last year than the classical stock market as a whole. As you can see in the graphic to the right, the Online Retail Index, which measures the growth of online shopping based on data collected from online shoppers, easily tripled the Dow Jones Industrial Average, which reflects the stock market. I am curious about how this proportions will develop in the end of 2011!

Who is Milo and why did eBay Acquire them for 75 Million Dollars?

The local shopping startup Milo has recently been acquired by eBay – for 75 million dollars. Milo connects the worlds of online and offline stores by searching local store shelves in real-time to find the best prices and availability. The business concept of Milo is to show you what’s in-stock where, and tell you how much it costs at that very moment. Milo also allows insight into detailed product information and user reviews. In short, Milo makes it easy to access both online and offline shopping in one place.

For eBay, Milo represents just another way to get into the $917 billion market of online research to offline buying. And Forrester estimates that this will eventually reach $1.3 trillion and account for nearly 50% of total retail sales by 2013.

eBay plans to bring the inventories of its sellers to Milo. The company will also integrate Milo’s local product feeds into both its online marketplace and mobile applications. eBay’s barcode-scanning iPhone application RedLaser will also feature Milo local results.

Online Shopping and Gender Differences

According to a report from Germany-based payment processor Deutsche Card Services, part of the Deutsche Bank Group, women account for 58.9% of purchases, but men spend more and are more likely to pay with a credit card than women.

“Overall, online purchasing and payment has become more of an everyday occurrence for customers, who use the Internet more and more for buying household goods,” says Jens Mahlke, a member of the management board of Deutsche Card Services in introducing the company’s “E-Retail Report 2010.” The report is based on an analysis of 7.5 million online purchases processed by Deutsche Card Services between October 2008 and September 2009.

A forecast of e-commerce sales in Europe 2015

The forecast of Forrester Research predicts an annual growth of e-commerce in the EU of about 10% until 2015. Sales in the 17 EU states will presumably increase from 91.9 billion euros in 2011 to 133.6 billion euros in 2015. Also pretty interesting and worth mentioning is a north-south gap in the purchasing behavior of the Europeans, which was discovered in a previous study: While in the United Kingdom nearly 50% are regularly buying on the Internet, with little more than 10% the Italian and Spanish fellows barely use the internet to purchase (Source: Forrester Research).

The top 10 of the 300 largest European web shops generate 25% of the total turnover

The e-commerce portal “Internet Retailer” has recently published a study about the 300 largest online stores in Europe. Not surprisingly, Amazon dominates the ranking. But there are also some unexpected results.

In 2010 the European e-commerce industry made around 118.3 billion euros. The top 10 web shops earned 23.2 percent of this amount, which is 27.4 billion euros. The top 300 companies earned together 57.5 billion euros. Amazon holds the lion’s share of this revenue with 9.36 billion euros – around a third of the revenues of the top 10 and 16.3 percent of the top 300. The Otto Group ranks on the second place with a revenue of 3.83 billion euros, the third place goes to Tesco stores with 3.15 billion euros. Another interesting result of the study: The top 10 web shops achieve a monthly average of about 471.6 million visits and have an average market basket value of €188.60.

Rank Shop Owner Revenue 2010 in Billions Euro
01 Amazon, USA 9,36
02 Otto Group, Germany 3,83
03 Tesco Stores, UK 3,15
04 Staples, USA 2,83
05 PPR SA, France 2,30
06 Home Retail Group, UK 1,41
07 3 Suisses, France 1,18
08 CDDiscount, France 1,18
09 Neckermann Group, Germany 1,10
10 Dixons Stores, UK 1,09

(Source: Internet Retailer’s Europe 300)

Increasing success of Facebook in Germany

According to a new study of Sempora Consulting, Facebook has almost quadrupled it’s success between the year 2009 and 2010 in Germany. In comparison: Other European countries like France or the UK barely have doubled it’s Facebook users during this period. Same with the USA. Thailand is leading the chart with – believe it or not – 6x more Facebook users in 2010.

The following table compares the number of users between 2009 and 2010 among a variety of social networks in Germany.

07/2009 12/2010
Facebook 6,16 23,0
Wer Kennt Wen 5,96 5,1
MySpace 4,18 2,1
StudiVZ 4,28 2,9
SchülerVZ 3,55 3,5
XING 3,56 2,4
Unique users per month, millions

(Source: Internet World Business 4/11)

Here some more interesting facts about Facebook from a global perspective:

  • More than 500 million active users
  • 50% of active users log on to Facebook in any given day
  • Average user has 130 friends
  • People spend over 700 billion minutes per month on Facebook
  • There are more than 200 million active users currently accessing Facebook through their mobile devices.
  • People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.
  • There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products

A very interesting and illustrative infographic about the success of Facebook can be found here.

Top German Advertisers of January 2011

In January 2011, the fashion house ESPRIT has spent the biggest amount of money in online campaigns.
The following table compares the spendings between January 2010 and January 2011 among several leading companies in Germany:

Produkt Firma Spendings in Mio. Euro
Jan. 2011 Jan. 2010
Esprit Image Allgemein Eprit Europe, Ratingen 6,53 k.A.
Kupona Coupon Katalogversand Kupona GmbH, Fulda 6,03 1,42 Elite Medianet GmbH, Hamburg 3,89 0,40 Google Germany, Hamburg 3,10 3,27
Abilicom Image Abilicom GmbH, Regensburg 3,08 1,34
Mediamarkt Techn. Kaufhäuser Media-Saturn-Holding, Ingolstadt 2,36 2,61 Zalando GmbH, Berlin 2,31 0,03 Unister GmbH, Leipzig 2,04 0,69 HQware GmbH, Garching 1,99 0,00

(Source: Internet World Business 4/11)

Know your Browser Market Share

If you are constantly bewildered as to which browser your OXID eShop should support, you can use the nifty Statscounter Tool for getting the most current browser-usage statistics.

The below graph shows the splits of major browser-brands (taken for Germany for the months January to November 2011.

Particularly interesting is the falling share of Firefox (52.54% in Nov. 2011) and the rising share of Google Chrome (12.44% in Nov. 2011, up from ~8% at beginning of 2011).

This affirms that OXID Shop programmers factor in the functionality of the shops in at least 3 browsers, with 15% or higher market-share. Often requested by shop-merchants is Safari compatibility, of course both on MAC and Windows.

Very much in trend is also compatibility with the iPAD (Safari) browser, although we have noticed significant deviations of iPAD-Safari from the HTML standards (which keep getting fixed in newer versions of iOS).

If you are a shop-merchant, or shop-programmer, we’d love to hear about your browser-challenges and how you are overcoming them! Please drop us a comment..