Archive for the e-Commerce Blog Category

Selfish and Selfless Tweeters

euroblaze Twitter BirdMany Tweeters post messages just for the sake of the passing on information that they have found interesting or userful, in very much the spirit of sharing the information with their “followers” .  On the other hand, most business-users of Twitter use the social-media platform for a specific marketing purpose, for example making an announcement or announcing a micro-event (such as product sales of xyz product reaching 100000 units).

The former category of Tweeters can be called selfless-tweeters and the latter selfish tweeters.

If you are an online product seller, it is a good idea to pass on as many selfless tweets as possible into your micro-blog.  This will result in your community members to make sure not to “filter-out” your tweets and infact keep a close eye on messages coming from you.

Of course, your social media strategy is not about passing on information to the world just for the sake of it, but rather to

  1. gain attention of your customer-community and drive new sales, while
  2. building brand and
  3. tightly integrating your customers into your business

Hence it is definitely purposeful to include selfish tweets on a regular basis; which include messages, promotions and announcements related only to your business.

Selfish Tweets, the Spice on your Twitter Feed

If the majority of your tweets which are selfless manage to capture the attention of your users, a steady and moderated inflow of selfish feeds will help you present your marketing messages to a more attentive group of users.  While they consume your selfless information regularly, they would be A) Open to recieving a few marketing messages from you and B) Pay attention to them, hence increasing the chances of following your calls-for-action.

In other words, from the marketer’s perspective, if the base of your Tweet-feed are the selfless tweets, then the regular stream of selfish streams will work as a flavor for the overall Twitter-feed.

76% of Internet Marketers Plan to Use Facebook as Part of Social Media Strategy

Facebook Usage for e-Commerce

Facebook Usage for e-Commerce

According to a recent survey of 476 marketers conducted by the e-Commerce Optimization company SeeWhy, 76% of them plan to use Facebook for driving sales as part of their Social Media Strategy.

The exact split of statistics is:

  • 76% plan to use Facebook as part of their Social Media strategy
  • 2% have no plans at all
  • 20% are not sure

The 76% of marketers planning to benefit from Facebook will be using it for the following:

  • Drive Traffic to existing e-Commerce site – 67%
  • Intend to use Facebook-Apps, instead of micro-sites for specific promotions and launches – 44%
  • Plan to build e-Commerce Apps on Facebook – 26%

If you are interested in knowing about the benefits of Social Media Marketing for your online-business, you may avail this EUR 100 coupon for a free hour of SMM coaching and consultation.

Standard OXID-Seiten für Web-Design Unternehmen

Wenn Sie als Web-Design Unternehmen Vorlagen von Seiten erstellen (im Bitmap/Photoshop/GIMP oder Vector/Illustrator/Inkscape Format), können Sie sich an den folgenden 6 Beispielen orientieren.

Diese 6 Seiten können anschließend von OXID e-Commerce Unternehmen (wie etwa euroblaze) verwendet werden, um funktionsfähige Templates zu erstellen.

Sie können auch alle 6 Screenshots im ZIP-Format herunterladen.

Standard OXID Pages for Web-Design Companies

If you are a web-design company creating templates (in Bitmap/Photoshop/GIMP or Vector/Illustrator/Inkscape formats), the following 6 pages will serve you as guildelines.

These 6 pages can then be used by OXID e-Commerce companies (such as euroblaze) to produce a functional-template.

  1. Start-page
  2. Category-listing
  3. Product Detail-page
  4. Static Content-page
  5. Checkout-steps
  6. User Registration Form

You may also download all these 6 screenshots in ZIP format.

Changing Default Meta-Keywords and Meta-Descriptions

Before taking an OXID shop live online, it is necessary to ensure that the correct meta-keywords and meta-description pertaining to your shops and products appear in the <head> section of the HTML pages of your shop.  Otherwise the Google & Co. will index only the default values pertaining to the OXID demo-data.

In order to remove the demo-keywords and add new ones, follow Customer Info > CMS-Pages > “META description Start page” and “META keywords start page”.

For influencing SEO keywords at the category and product level, please read this post: Meta Descriptions and Keywords for OXID SEO.

Änderung der Standard Meta-Keywords und Meta-Beschreibungen

Vor dem Release eines OXID-Shops ist es notwendig,  die Meta-Keywords und Meta-Beschreibungen Ihres Shops und Ihrer Produkte im <head> Bereich der HTML zu überprüfen. Andernfalls werden Google & Co. die voreingestellten OXID Demo-Werte indizieren.

Um die Demo-Keywords durch Ihren Shop und Ihre Produkte betreffende Keywords zu ersetzen, navigieren Sie zu Customer Info > CMS-Pages > “META description Start page” und “META keywords start page”.

Zur Bearbeitung von SEO Keywords auf Kategorie- und Produktebene, lesen Sie bitte den Post: Meta-Beschreibungen und Keywords für OXID SEO.

Snippets to Include CMS Pages into Product Descriptions

Sometimes it is necessary to include some repeating content into article-descriptions repeatedly.  For example, if you are selling a particular laptop-products with inbuilt 3G-Cards and wish to describe what 3G is to online-shop visitors, it would be cumbersome to repeat this descriptive information again and again in each article-description.

OXID offers a convenient manner to handle such repeating information – CMS Snippets!  Under Customer Info > CMS Pages, you can define repititive content as a single CMS-page and include this page’s content in article-descriptions using a SMARTY-style variable.

Steps to include CMS Snippets in Article Detail pages:

  1. Create a CMS page and make sure to provide it an ident value (ex. 3g_info)
  2. Fill the content in and save the CMS page
  3. Go to any article-detail page you wish to include the the CMS Snippet and insert the SMARTY-style variable like [{oxcontent ident=<ident_value>}] ex. [{ oxcontent ident=3g_info}]

That’s it – done!  The article-detail page will start to reflect this content dynamically.  Changes to the CMS-Snippet will automatically reflect in the article-detail page.

Shop Promotions

Aside of information-snippets, this technique can be used to run continuous marketing promotions on specific product pages.

Developer Tip

If you are kind that likes to venture into code, then try the above technique in SMARTY-templates in the /out/basic/tpl/ folder as well.

Free OXID e-Commerce Templates

We are happy to be giving away some of our OXID templates (built on CE 4.3).  The download page is currently available only in German.  If you should need assistance in English, please contact me or “Leave a reply” below.

These templates are based on the default OXID templates that shop with the CE distribution.  They have the following improvements.

  • Ad and branding free – all marketing logos are gone
  • Rounded-corners for browsers that support CSS3
  • Standard-font used is Arial 12px
  • Choice of color-themes (6 released today)

As always, we’re happy to get your feedback and suggestions!

Installation Instructions

Installation of these templates is very easy – follow the below 2 steps.

  1. Unpack the ZIP files into the <shop-webroot>/out/ directory (should be where the basic folder is).
  2. Edit the <shop-webroot>/config.inc.php file and set the $this->sCustomTheme variable to point to the new template folder.  ex. $this->sCustomTheme = “basic_nobrand_Amazon”.

Want more Free Templates?

If you are interested in more free OXID e-Commerce templates, please leave a comment below or email us with the branch/sector your shop is going to be in and we’ll try to offer a suitable template.

Kostenlose OXID e-Commerce Vorlagen

Wir freuen uns, einige unserer OXID Vorlagen (entwickelt unter CE 4.3) zum kostenlosen Download anbieten zu können.  Die Download-Seite ist derzeit nur in deutscher Sprache verfügbar. Sollten Sie Hilfe in Englischer Sprache benötigen, kontaktieren Sie mich oder hinterlassen Sie unter diesem Post einfach einen Kommentar.

Die angebotenen Vorlagen wurden auf Basis der standardmäßig in der OXID CE Version mitglieferten Vorlagen entwickelt. Im Folgenden einige Vorteile unserer Weiterentwicklungen:

  • Frei von Werbung, Branding und Logos
  • Abgerundete Ecken für Browser mit CSS3-Unterstützung
  • Arial 12px als Standard-Schriftart
  • Auswahl zwischen verschiedenen Farb-Schemata (bisher 6 verfügbar)

Wie immer freuen wir uns über Anregungen und Feedback!

Installations-Anleitung

Die Installation der Vorlagen ist ausgesprochen einfach:

  1. Entpacken Sie die ZIP-Dateien nach <shop-webroot>/out/ directory (dort sollte sich der basic Ordner befinden).
  2. Öffnen Sie die <shop-webroot>/config.inc.php Datei mit Ihrem Editor und verknüpfen Sie die $this->sCustomTheme Variable mit dem Template-Ordner. Beispiel: $this->sCustomTheme = “basic_nobrand_Amazon”.

Interessieren Sie sich für mehrere kostenlose Templates?

Wenn Sie sich für weitere kostenlose OXID e-Commerce Templates interessieren, bitten lassen Sie hier unten Ihre Kommentare oder schreiben Sie uns per email an mit Angaben zu Ihre Branche.

Activating Multiple Countries for International Shops

By default, there are only 4 countries active in the OXID e-Shop backend. If your shop targets international locations, multiple countries can be activated from /admin/.

Follow below 2 steps activate international locations in OXID e-Shop.

Activate the shop to international location

Master Settings > Core Settings > System > Other Settings > Set the shop Location to International.

Activate each country individually in Countries

Master Settings > Countries > System > Specific country > Activate.

From this point onwards you will start to see the selected countries in the different registration forms, address fields etc. in the e-Shop.