Archive for the Shopbetreiber Category

How OXID Handles Duplicate SEO URLs

As you might know, the OXID eShop system is highly search engine friendly (SEF), offering as one of the favorite features the ability to construct keyword-rich URLs,

ex. http://www.myshop.de/category-one/very-good-product.html

The URLs can be constructed by hand, manually, or alternatively will be generated by the system based on the title of the product and to which category it belongs.

Due to the automatic generation based on product category and title, it is possible that if 2 or more products in the same category could be assigned to the same URL, which obviously wouldn’t work.  OXID mitigates this problem by allowing for a generic keyword to be appended in the end of the URL, followed by a numeric value.

Avoiding Duplicate OXID SEO URLsThe generic keyword can be setup under Master Settings > Core Settings > SEO > SEO Suffix for differing Similar SEO URLs.

Then, in the case of a conflict, the URLs would look like:

http://www.myshop.de/category-one/very-good-product-GENERIC_KW-01.html
http://www.myshop.de/category-one/very-good-product-GENERIC_KW-02.html

Online Shopping and Gender Differences

According to a report from Germany-based payment processor Deutsche Card Services, part of the Deutsche Bank Group, women account for 58.9% of purchases, but men spend more and are more likely to pay with a credit card than women.

“Overall, online purchasing and payment has become more of an everyday occurrence for customers, who use the Internet more and more for buying household goods,” says Jens Mahlke, a member of the management board of Deutsche Card Services in introducing the company’s “E-Retail Report 2010.” The report is based on an analysis of 7.5 million online purchases processed by Deutsche Card Services between October 2008 and September 2009.

Facebook plans to test a new daily-deal offering

Facebook Inc. says it plans to expand the reach of its Deals program to offer exclusive online daily deals. The program will enable shoppers to buy daily-deal vouchers on Facebook and share offers with their friends on the social network.

Facebook Deals currently enables businesses to offer incentives such as discounts and freebies to consumers who check in through the Facebook Places service that the social network launched in August.

“Local businesses will be able to sign up to use this feature soon, and people will be able to find Deals in the coming weeks,” says a Facebook spokeswoman.

Warsteiner focuses on Social Media and compatibility for Mobile Devices

The Warsteiner Brewery has recently launched a website that offers both Facebook and Twitter integration. Also on mobile devices to the website can be displayed easily.
The success of Warsteiner and many other companies show us, that the integration of social media and compatibility for mobile devices are a must for every successful and modern website!

Increasing success of Facebook in Germany

According to a new study of Sempora Consulting, Facebook has almost quadrupled it’s success between the year 2009 and 2010 in Germany. In comparison: Other European countries like France or the UK barely have doubled it’s Facebook users during this period. Same with the USA. Thailand is leading the chart with – believe it or not – 6x more Facebook users in 2010.

The following table compares the number of users between 2009 and 2010 among a variety of social networks in Germany.

07/2009 12/2010
Facebook 6,16 23,0
Wer Kennt Wen 5,96 5,1
MySpace 4,18 2,1
StudiVZ 4,28 2,9
SchülerVZ 3,55 3,5
XING 3,56 2,4
Unique users per month, millions

(Source: Internet World Business 4/11)

Here some more interesting facts about Facebook from a global perspective:

  • More than 500 million active users
  • 50% of active users log on to Facebook in any given day
  • Average user has 130 friends
  • People spend over 700 billion minutes per month on Facebook
  • There are more than 200 million active users currently accessing Facebook through their mobile devices.
  • People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.
  • There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products

A very interesting and illustrative infographic about the success of Facebook can be found here.

Show Shipping To/From Dates

The OXID eShop database allows for a range of days (to and from) to be stored within which a product would ship.  It is then up to the template to “consume” these database fields and display them under shipping-information of a product’s description page.

The shipping dates range can be set under Administer Products > Products > [Search for a Product and load it’s details] > Stock (tab).  Then fill out the Delivery time From and To, as seen in the below screenshot.

OXID Shipping Date From-To

OXID Shipping Date From-To

In order to test the functionality, you may use the latest OXID e-Shop, available from http://www.oxid-demo-shop.de.

OXID Product, Category and CMS Editor

The default OXID eSales software comes without a WYSIWYG Editor.  euroblaze uses the FCKEditor to facilitate this to shop-owners who don’t want to deal with writing HTML code.

Inserting Images into FCKEditor

To upload pictures into your content edited by the editor, follow the markings on the screens below:

Related Articles

How does Facebook Connect work with OXID

Facebook, with it’s 1/2 billion users is one of the largest databases of user-accounts on the Internet.  Since version OXID eSales 4.4.x, shoppers on shops build on OXID CE/PE/EE technology can simply use Facebook Connect for using their Facebook username/password for buying on OXID Shops.

Shop-owners running their shops on the OXID e-Commerce software can take the following steps to offer Facebook Connect.

  1. Register your shop as a new application on Facebook.  This will give your shop a new Application ID and Application Secret Key.
  2. Enter the App ID and App Secret into the OXID Shop
  3. é voila!  Done

Registering your OXID Shop as a Facebook App

Create Facebook App for OXID eShop

All Facebook Apps can be registered on the “Create an App” page.  Fill out a name for your site, which will be saved in Facebook as the App_Name, and the shop’s URL.  The screenshot to the right shows how we have registered the latest OXID 4.5.0 BETA Demo Shop.

After doing a CAPTCHA security-check, Facebook will issue an App-ID and an App-Secret-Key for your OXID shop.

Entering Facebook App ID and App Secret Key in OXID /admin

Open up the OXID /admin area and follow Master > Core Settings > Settings > Facebook (Tab) and enter the Facebook Application ID and Application Secret Key.

Facebook-Connect Integration with OXID

Facebook-Connect Integration with OXID

That’s it!  Depending on the choices made above, Facebook Connect, and other Facebook social plugins will start to appear on the shop.

OXID Shops using Facebook-Connect

Following is a list of OXID Shops we know of that are using Facebook Connect.  If you are one, drop us a line as comment here with a tag-line your site’s URL and we’ll add your link here too!

German Umlauts in SEF URLs

OXID offers excellent possibilities to convert German umlaut characters (ä, ö, ü, ß) into simple ASCII characters as part of the SEO configuration under Core Settings.  ä, ö, ü, ß, for example, can be replaced by ae, oe, ue and ss respectively.

Follow:  Master Settings > Core Settings > SEO

German Umlaut Characters in OXID eSales

German Umlaut Characters in OXID eSales

Google Checkout Module for OXID

Google Checkout Module for OXID eShopeuroblaze is glad to publish the Google Checkout Module for OXID eShop.  Please get code, installation instructions and further info from our website from the OXID-modules-page.