Emotions Matter

Recent studies revealed, that about 80 percent of all shopping decisions are controlled by emotions. And it makes sense, if you think about your own shopping behavior once in a while.

The science analyzing this topic is called neuromarketing and it shows us, what is happening in our mind while shopping and which role emotions play for our decision-making. Especially regarding popular brands, people rather decide via emotions than with reflection. A lot of decisions are taken subconciously and signals are translated directly to behavior, without taking a rational decision. This is also the reason why more than 90% of online shopping dropouts happen within the first 2 klicks. Do you remember when you navigated the last time on a website, and in less than a blink of an eye navigated away from it, because it was not appealing enough? I do!

For Shop Owners, this means a huge task to provide a website, that is attractive enough to countermeasure this high dropout rate.

Successful online shops attract all senses and provide an appealing interface.

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